Category Branding

5 Ways to Build Your Personal Brand

The power of branding is not limited to inanimate objects you probably don’t need.¬†Brands don’t just help us separate two bottles of sugar water but also help separate two job applicants, two entrepreneur styles and two OkCupid profiles that you might be interested in for Valentines Day (Doomsday). What kind of brands are we talking […]

Top 100 BrandZ 2013

Despite difficult economic conditions and digital disruptions the Top 100 Most Valuable Global Brands rose 7 percent in brand value (with the rise spread across most categories). It’s suitable to conclude that strong brands that reinforce brand equity with with Strong, Positive, Memorable, Unique brand associations survive the test of time. Some Highlights: Prada appreciate […]

Brand Personality: Harley-Davidson

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” Successful brands that resonate with consumers demonstrate not only a quality product that delivers but also brand associations that differentiate. These associations are often formed ¬†through providing human characteristics or brand personality to a product. Why? Because consumers often […]