Category Case Studies

30 Newbie Digital Marketing Definitions

So, you have been prancing around town calling yourself a digital marketer? Or have you been sipping on your red-bull and offering unsolicited digital advice on Twitter? Well, either way, here are a few definitions to brush up on before someone calls you out on that digital smack: 1) AdSense – Google AdSense is a […]

How To Best Use Google Analytics & Key Metrics

Understanding the analytics behind your web presence is essential to understanding is your business reaching the right people. Hence, behold, Google Analytics, a free (hurray) and powerful tool that provides information on how well your website in functioning. The genius that is Google Analytics can help you understand the how, where, when and why of […]

CAMPAIGN FOCUS: India Bleeds Blue With Nike

I remember the 2011 Indian Cricket World Cup win like it was the last one night stand I had. There were fireworks, emotions and an unspoken agreement of satisfaction in the air. And whether you like it or not, we Indians love to win together. The word passion plays a very important role in our […]

Marketing to Dating: 5 Things I Have Learnt

It’s time to compare being an expert marketer to being an expert dater. Why? Because in essence if you are good at applying marketing strategies to a situation then you are likely to be good at conversions and reaching your primary business objectives, right? (just dream with me here). The objective is to find a steady […]

How Not to Market to Women: Nine West

So the advertising geniuses at Peterson Milla Hooks that Nine West hired have recently launched a new advertising campaign for the “shoe occasions” we everyday women go through. Initially, I assumed the campaign that targets 25 to 49 year olds is a campaign to be relatable and sell shoes that will lift you up regardless […]

Abercrombie & Fitch Makes Mobile Marketing Hot

What makes Abercrombie & Fitch’s target market tick? Hot models in seasonal trends, duhh. Behold, the A&F Forecast (available across all mobile devices) that presents the daily weather forecast Abercrombie & Fitch style. The objective was to “provide intriguing content to encourage customers to continue visiting the A&F loyalty site daily while inviting new members”. The strategy hence […]

Ridiculous, Sexist Vintage Ads (With Reactions)

What You Said: How I Felt: What You Said: How I Felt: What You Said: How I Felt: What You Said: How I Felt: What you Said: How I Felt: What You Said: How I Felt: What You Said: How I Felt:

10 Brands That Changed The World

 Just like getting myself dressed for a day at the office, building brands takes a lot of consideration. However, if you have ever read the Purple Cow by Seth Godin, then you’d know about something called Remarkable Marketing. Remarkable Marketing “is the art of building things worth noticing right into your product not slapping on marketing […]

What Beyonce Taught Me About Marketing

Post-Valentine’s Day blues have been dealt with by looping Beyonce’s self-titled album Beyoncé in the shower, on the tube and during every visit to the grocery store. Why? Because not only is she the fiercest diva of all time but Beyonce is a brand and a marketing genius we can all learn from. 1. You Don’t […]

Best of Super Bowl Commercials

100 million viewers and 4 million dollars worth 30 second ad spots make this event historical/note-worthy and generally epic. Oh & there is football too. Hello, Super Bowl. You have been missed by brands waiting to cash in on the millions glued and by brands trying to out do each other when making connections with the […]