Category SEO

How To Best Use Google Analytics & Key Metrics

Understanding the analytics behind your web presence is essential to understanding is your business reaching the right people. Hence, behold, Google Analytics, a free (hurray) and powerful tool that provides information on how well your website in functioning. The genius that is Google Analytics can help you understand the how, where, when and why of […]

How To Succeed At Google AdWords

The buzz about “keywords” is often in the air at a digital marketing agency and the pay per click game is vital to search engine success. So, if you aren’t familiar with Google AdWords then lets put it this way: Google launched this super useful online advertising tool that allows you to build ads that […]

SEO: Search Engine Optimization for Beginners

Search engine optimization (SEO) is the art and science (as all marketing is today) of increasing visibility of your website (your most important digital real estate) on a search engine’s natural or un-paid/organic search results. Imagine you search the Heineken beer brand on Google, it’s a certain outcome that their website will top the natural listing […]