Tag Archives: google
How To Best Use Google Analytics & Key Metrics
Understanding the analytics behind your web presence is essential to understanding is your business reaching the right people. Hence, behold, Google Analytics, a free (hurray) and powerful tool that provides information on how well your website in functioning. The genius that is Google Analytics can help you understand the how, where, when and why of […]
How To Succeed At Google AdWords
The buzz about “keywords” is often in the air at a digital marketing agency and the pay per click game is vital to search engine success. So, if you aren’t familiar with Google AdWords then lets put it this way: Google launched this super useful online advertising tool that allows you to build ads that […]
7 Signs that Social Media Marketing is the Career for You
1) Friends and co-workers often refer to you as “the one who can teach you that Twitter thing”. 2)You have daily targets for likes on your Facebook page and sharing a link gives you immense pleasure. 3)An attack on social media as a “waste of time” is an attack on everything you believe in. 4) You need to schedule […]
SEO: Search Engine Optimization for Beginners
Search engine optimization (SEO) is the art and science (as all marketing is today) of increasing visibility of your website (your most important digital real estate) on a search engine’s natural or un-paid/organic search results. Imagine you search the Heineken beer brand on Google, it’s a certain outcome that their website will top the natural listing […]
Top 100 BrandZ 2013
Despite difficult economic conditions and digital disruptions the Top 100 Most Valuable Global Brands rose 7 percent in brand value (with the rise spread across most categories). It’s suitable to conclude that strong brands that reinforce brand equity with with Strong, Positive, Memorable, Unique brand associations survive the test of time. Some Highlights: Prada appreciate […]
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